We can help our clients explore new opportunities
Through the evolution of an existing strategy or by weighing up the pros and cons of launching into new markets or product areas, we help our clients to grow and develop their businesses.
We partner with firms to help them test market receptivity for new ventures and to understand how their strategy should be positioned to optimise its impact amongst clients.
Recently, we have tackled issues such as:
- Market-testing a number of potential fund strategies for a leading investor in the climate change related investment space.
- Developing supporting materials for various private equity firms' fund marketing programs.
- Exploring investor appetite for and market positioning of a hybrid listed equity and private equity hedge fund with a niche sector focus, to optimise fundraising success.
- Assisting with the planning and marketing of a new European distressed debt fund - what issues might be encountered, how receptive will the market be?
- Assisting a large financial services business develop, from scratch, a fund placement business.
- Quantifying the potential increase in dealflow and possible barriers to entry for a European buyout house planning to open new offices in either North America or Asia.
- Investigating the size of the opportunity in emerging Europe - what is the longer term outlook?
- Helping a blue chip GP to decide which direction it should take next - pure-play private equity or diversified asset manager?
Whether it's a new type of fund, a new strategy, a different business area, a new geography or sector to invest in, we can explore the opportunity and draw out the insights for our clients to help them make better-informed decisions.